Luckily I did take it to the next level and it is currently the best logo I’ve ever designed. ![]() No copying from either of us, just a very similar idea. One of those versions I saw on a billboard in my community a year later for a bank. When designing the Mosaic Homes logo, I came up with several versions as I worked my way to the final. So they could register the logo if they want. Polaris also turned out to be a popular name for construction companies as a whole although, all those we found were out of business or in the process of and did not have registered logos. Low and behold an extremely similar design was being used by a spa product. ![]() A year later we relocated to Phoenix, AZ, and I was researching trademarks in the area. While still in Houston, TX, I designed the Polaris Construction logo. I just mean we shouldn’t burden ourselves with researching every logo ever made just so that the ma and pa store logo doesn’t look the same like the shoe company in China… I hope that makes sense).Ĭoming from Phoenix, AZ, where every logo has a sun in it, I probably saw more similar designs there than anywhere I have lived and designed. Stealing a logo from one market to use in another is still not right. Not every business will have exposure to every country on the planet, so building a brand that is strong in their market is probably more important than ensuring 100% originality throughout the entire world (by this I mean honest similarities. I think we also need to realize when designing that we need to be designing for the market our clients are in, not necessarily the world wide market. I wrote a long post about it at my blog here. I hadn’t realized that I had basically used the arches from an RSS Icon as part of a logo I had created, as the logo was for a company that had nothing to do with blogging. I was quick once to accuse another designer of copying a logo I had done, only to realize that the element in question was really something very common. Some companies take things too far: Logo Garden ripoffs. ![]() In design, and particularly logo design, the pessimistic axiom that ‘everything has already been done’ is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.” In the words of Mike Davidson, “tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. Not to mention the BigFix and Priority Parking logos.īelfast City and South Hams Food and Drink. Sun Microsystems and Columbia Sportswear.Īpplied Materials and Planned Parenthood.īeats by Dre and Anton Stankowski’s 1971 Stadt Bruhl logo. ![]() Pseudoroom design and Cyberathlete Professional League. SimpleBits and LogoMaid (LogoMaid link directs to a Flickr thread with a fascinating commentary). One Spa, Manulife One and Penzeys One Magazine. National Film Board (recently updated) and Virtual Global Taskforce. Here’s a tiny selection of what designers are up against. With hundreds of thousands of designers working on similar projects around the world, it’s obvious that ideas will, from time to time, look almost identical. We’re surrounded by the same influences, the same shapes, forms, patterns. Optical Underground signage, photo via sf.
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